Blackpool Pleasure Beach reports £522k loss to Companies House as attendance drops and wage costs increase

Accounts, filed with Companies House, show that turnover fell by £7 million, to £32 million.

This compares to the previous year, when the park reported a pre-tax profit of £8.6 million.

A spokesperson claimed the ‘current economic climate’ had an ‘adverse effect’ on attendance numbers. They added that its situation was compounded by a 10% rise in the national minimum wage.

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“The [rise] is a major factor in our cost of sales, which have increased from 52% to 63%,” the park said.

Overall, losses after tax were £790,000, but fixed assets increased by £2 million, to £31.6 million. A spokesperson for the Park said that it had assets worth about £2.4 million that were under construction.

Figures for the wider Blackpool Pleasure Beach (Holdings) company, which includes hotel and other revenue streams, have not yet been published.