Once you get past the over-long, unruly - and, let's be honest, slightly creepy - title of Manchester band The 1975's second album, I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It, you realise the record is as much of a scramble.
Formerly a paint-by-numbers type indie rock band - who were actually brilliant live - frontman Matt Healy has said that on this album he's "challenging people to sit through an hour and 15 minutes and 17 songs that all sound completely different from each other," and added that: "It's art. It's what I want to do. The world needs this album."
It's a big claim, and he's right to call it a "challenge".
First single Love Me sounds like the entire soundtrack to an Eighties movie about a high school dance, scrunched inelegantly into three minutes.
A Change Of Heart has hints of Noah And The Whale's tenderness, they give cheesy electro pop a whirl on She's American, Please Be Naked is a hypnotic instrumental number and Somebody Else has a whispery beauty to it that sucks you in.
While pretty sounding and intriguing at times, overall the record doesn't hang together particularly well, and is certainly not as groundbreaking as Healy might have hoped.