It’s the dress that has divided a nation – and a story which some say broke the internet – but right here in Fleetwood, there’s no doubt about it ‘The Dress’ is indisputably blue and black.
Causing an internet sensation over whether the Roman clothing store dress was actually blue and black, or white and gold, with celebrities and millions of people joining the debate, for the Freeport branch, the internet hype has helped put the company firmly on the map.
A photo of the dress shared through social media went viral as people debated the colour, which to some actually appeared white and gold, not blue and black.
Celebrities across the world tweeted about it, it raised heads in Parliament, and put scientists to work as they quickly tried to explain to the bemused public why some people could see two different sets of colour from the same image.
Liz Mitchell, manager of the Fleetwood store, said the dress had drawn much interest.
She added: “It has been a phenomenal sensation and it shows the power of the internet, it’s unreal.
It has been a phenomenal sensation and it shows the power of the internet, it’s unreal
“The dress is clearly blue and black but it was the photograph of it that sparked it all because some people were actually seeing it in white and gold.
“We have the dress in the window with the hashtag symbol and people have been coming in purely to have their photograph taken with it.
“It’s selling fast, too, there’s lots of interest in it.
“We have 132 stores across the UK and we are opening 20 new ones every year, it’s given us a huge boost!”
Experts say that one explanation may be down to an optical illusion, stemming from how the human brain processes colours.
The brain’s perception can be thrown by the colours of nearby objects, and reflected light falling on the object in focus – in this case the dress.
“It’s been a lot of fun and it hasn’t overwhelmed us one bit,” added Liz.