Plaque honour for Sooty's 70th birthday

A new plaque to mark Sooty’s 70th birthday has been unveiled on Blackpool’s North Pier – where the children’s TV favourite was discovered 70 years ago.

Sooty and his pal Richard Cadell appeared on ITV’s This Morning, with presenter Alison Hammond live in the resort, to reveal the new honour ahead of a big birthday party on the pier on Saturday.

Alison Hammond and Richard Cadell reveal Sooty's new plaque on North Pier, celebrating his 70th birthday

Alison Hammond and Richard Cadell reveal Sooty's new plaque on North Pier, celebrating his 70th birthday

READ MORE: Sooty's party plans

Magician and puppeteer Harry Corbett bought Sooty from a stall on North Pier as a present for his son Matthew in 1948 – and he made his television appearance four years later. Matthew handed over custody of Sooty and his sidekicks Sweep and Soo 20 years ago to Richard.

Sooty’s birthday party starts at 2pm, with free entertainment plus a special live performance of The Sooty Show at North Pier Theatre, raising money for Donna’s Dream house, Blackpool

Teaching Hospitals NHS Foundation Trust, and Sooty’s long-standing charity partner, the Royal National Institute of Blind People.

Alison Hammond and Richard Cadell reveal Sooty's new plaque on North Pier, celebrating his 70th birthday, broadcasting on ITV's This Morning

Alison Hammond and Richard Cadell reveal Sooty's new plaque on North Pier, celebrating his 70th birthday, broadcasting on ITV's This Morning

* Anna Cryer talks to Richard Cadell about life with Sooty in Saturday's Gazette.