The dream of Fisherman's Friend founder Doreen Lofthouse became reality when the statue of Eros was mounted on its plinth. The statue was put in place to act as a welcome to Fleetwood, located as it is in the middle of a roundabout on Amounderness Way.
As well as being one of the driving forces behind the Fisherman's Friend brand, Doreen also supported many good causes and community projects in Fleetwood donating millions of pounds through the years.
Tributes have poured into today following the news. You can read some of the many messages here.
Here are just some of many pictures from our archives over the last 30 years.
Doreen Lofthouse with husband Tony Lofthouse (Left) and son Duncan Lofthouse outside the Fleetwood base in 1990.
Doreen at the unveiling of the welcome home statue in Fleetwood L-R Tony Lofthouse, Doreen Lofthouse, Duncan Lofthouse, Linda Lofthouse, Mayoress of Wyre Sue Jolley and Mayor Leonard Jolley.
Doreen Lofthouse M.B.E unveile's a Plaque at the new Lofthouse Foundation Centre Fleetwood.
MRI Scanner opening ceremony, at Victoria Hospital, Blackpool. Pictured from left, Mr Barry Fothergill (Blackpool Victoria Hospital NHS Trust chairman), Mrs Doreen Lofthouse (Lofthouse Foundation Trustee) and Mr David Gill (Blackpool Victoria Hospital NHS Trust Chief Executive).
Doreen Lofthouse (left) of Fishermans Friend in the Snoezelen (corr) Room at Fleetwood Hospital with Ward Manager Louise Noblett.
Doreen Lofthouse officially opened the £3 million YMCA Lofthouse Building on Dock Street in Fleetwood.
Doreen Lofthouse with the "Freedom of the Borough".
Doreen Lofthouse being made an OBE by the Prince of Wales at Buckingham Palace in 2008.
Doreen Lofthouse, Duncan Lofthouse and Tony Lofthouse study plans for a £1.6m redevelopment of Fleetwood Hospital.
Fleetwood Town chairman Andy Pilley presents a cheque to Doreen Lofthouse OBE for the Lofthouse Foundation in 2005.
Doreen Lofthouse helps unveil the 175 monument on Fleetwood seafront.
Doreen Lofthouse switching on Fleetwood Christmas Lights 2010.
Doreen Lofthouse waves off a new tram which Lofthouse have sponsored on it's maiden voyage to Fleetwood with Tony Depledge, Tony Lofthouse, Duncan Lofthouse and Linda Lofthouse on board at Fisherman's Walk, Fleetwood
Fisherman's Friend owner Doreen Lofthouse dug the first sod to officially start the Marine Gardens re-design at the Marine Hall in Fleetwood....Pictured with Doreen and her ceremonial spade are Leader of Wyre Borough Council Peter Gibson, and the Mayor and Mayoress of Wyre David and Glenice Bannister.