SHOPPERS at Fleetwood Market can be sure they’re buying the genuine article thanks to a new campaign to stamp out sales of fake goods.
Under the Real Deal initiative, market traders, Lancashire County Council Trading Standards service and Wyre Council are joining together to crack down on counterfeits which damage legitimate businesses and see dangerous criminals profit from the proceeds.
Fleetwood is among the first markets in the county to display the Real Deal brand – which tells consumers that traders have signed up to a code of practice to ‘self-police’ the market and take action if they spot anything suspicious.
County Coun Albert Atkinson, deputy leader of Lancashire County Council, said: “Fleetwood Market is a great place for shoppers to visit and provides an environment for legitimate local businesses to trade successfully.
“The Real Deal campaign will make sure it stays that way.
“The traders themselves are best placed to know what’s going on in their own market.
“Any business caught selling fakes damages the reputation and success of the whole market and it’s in everyone’s interest to be vigilant.”
Coun Barry Birch, Cabinet member with responsibility for markets at Wyre Council, added: “We have always prided ourselves on offering first class facilities at Fleetwood Market.
“Under the Real Deal banner we can now add extra peace of mind and reassurance to that shopping experience.
“There should be no doubt in people’s minds that what they are buying is the genuine article.”
He said the move was great news for local shoppers.
At the heart of the Real Deal campaign is a national markets’ charter which sets out key principles for market operators, Trading Standards, industry and trademark representatives to sign up to and abide by.
By signing the charter, organisations show their commitment to safe and fair trading at their local market.
If you are concerned about sale of illegal goods please contact Consumer Direct on 08454 040506 or visit the website www.consumerdirect.gov.uk.
You can report counterfeiting or other illegal activity anonymously by contacting Crimestoppers on 0800 555 111.