Business made with creativity

The Melvin family of Family Imprints in Fleetwood
The Melvin family of Family Imprints in Fleetwood

A background in graphic design and a redundancy was the catalyst for a Fleetwood family’s new business.

When Jonathan Melvin found himself out of work, little did he know that making an engraved Christmas board for his children would be the start of a completely new career path.

Family Imprints, Fleetwood

Family Imprints, Fleetwood

With wife Lisa’s creative graphic design talents, they launched their own online business – Family Imprints, named by their daughter Olivia – selling bespoke engraved wooden gifts and slates.

Melvin, as he prefers to be known, said: “I knew someone who could engrave wood and so I asked him if he could make the Christmas board.

“I posted a picture of it on Facebook and people really liked it. We knew there was so much potential for more gifts – so we looked at machinery and began making gifts.”

That was two years ago and their beautiful, bespoke products have flown from their website – – and Facebook page.

So much so that when their new shop – formerly Glazey Days on the Esplanade – became available, Melvin and Lisa decided to take the plunge.

The premises were ideal because it meant they could be a part of the thriving Beside the Seaside group which advocates Fleetwood.

Melvin, a former youth worker said: “We want to be a part of the community.

“We are going to offer personalised Fleetwood items, like they do in other seaside towns – fudge, mugs and postcards. We are also going to launch a competition to ask children to design postcards.”

Melvin, 37, and Lisa, 36, who have two other children, Nathan and Georgia, have had some good feedback from their customers and are now looking towards Mother’s Day.

They have many items displayed in the shop but work with customers on special bespoke ideas and crafts.

They also design for corporate customers, items such as personalised keyrings, glassware engraving and security marking of tools.

Melvin said: “We have done some fairs – Topstitch and Marsh Mill Christmas Fair - and the reaction from those gave us so much gratification.”