Plans are being made to relocate the town’s tourist information centre to the Marine Hall with extended opening hours.
Subject to approval this week, Wyre hopes the changes will be in place ready for this year’s summer season.
In addition, a new Tourist Information Point (TIP) will be installed inside Fleetwood Market, on Adelaide Street.
The move, expected to be given the go-ahead by Wyre Council this week, will mean visitors can discover what Fleetwood and the wider Wyre area has to offer regardless of whether they are shopping in the town centre or sticking to the seafront.
The Marine Hall foyer will be modified and the new centre staffed for a minimum of six days a week all year round, as late as midnight on show days.
The TIP at Fleetwood Market will be unmanned but will have a variety of literature promoting local events, plus the borough’s many hospitality, tourism and leisure businesses.
Better signs will also ensure everyone knows where to go for tourist advice.
Coun Lynne Bowen, cabinet member with responsibility for tourism, said the move would benefit tourists and Fleetwood itself, as well as surrounding areas.
She said: “By providing visitor information in a slightly different way, we can deliver a better service to visitors and make some savings at the same time.
“The Marine Hall is already an established tourist attraction in its own right and more people are visiting the gardens following the £1m facelift.
“So it makes sense to relocate the tourism centre to an area where footfall is already increasing.
“Tourist Information Points have proved a very effective promotion tool in other parts of the borough.
“Our market has many regular visitors from out of town who may not realise what other attractions are on the doorstep.
“The TIP will change that and hopefully encourage visitors to stay longer, or explore further afield next time they come to Fleetwood.”
Wyre says the relocation of the tourism facility is expected to save the council around £25,000.
Approximately £15,000 will be needed for the modification of the Marine Hall and signage, but this will be funded from the first year’s savings. Once the relocation has taken place, the council will look for an alternative tenant for the existing information centre, located next to the ferry slipway.