FLEETWOOD Town have made another summer signing, but this one won’t be helping the club out on the pitch.
Matt Hilton is the club’s new director of community and education.
Matt’s role does not only involve promoting the club – he is also entrusted with spreading the message about healthy living through sport and education.
He is eminently well qualified for the latter role, having co-ordinated school sports events on Wyre and Fylde.
He knows about Fleetwood Town too, having played at the club for a season 20 years ago.
Hilton, who had previously been on Burnley’s books, recalled: “I had a season here under John Williams in the HFS Loans League, when I was fortunate enough to play with both Craig Madden and Steve Macauley (Town’s current assistant manager and first-team coach). I learned a lot from them and thoroughly enjoyed my brief time here.
“The stadium looks slightly different now! It’s certainly a magnificent facility and one which will make a huge difference in bringing in new supporters and growing the fanbase in a very exciting season.”
Hilton feels the quality of the stadium will help him in his new role.
“It’s about getter the brand name known wider than just the immediate locality. We want to market the club in terms of the facilities here.
“The name of Fleetwood Town has grown and there’s a buzz in the town and the wider area, and we can use that momentum to take us forward on and off the pitch.”
He also hopes his work will have community benefits, which again links in with his former role.
Hilton added: “Since leaving school I’ve always been involved in sport and physical education, latterly in managing school sport, which has made a tremendous difference to people’s lives.
“The club has role in the community in terms of providing messages around health and education, and working in tandem with other organisations to help people’s lives.
“At a time when obesity levels are increasing, it’s about the importance of leading healthy lives through sport and physical activity.”