Redrow Homes will cut the first sods in what will be the biggest homes development in the town for a generation.
The first phase of the scheme will include 181 homes for the site to the east of Fleetwood Docks and the company has come up with designs unlike anything seen in Fleetwood before.
Redrow is applying a similar "sand-from-sea" reclamation technique to that used to construct the Dubai holiday hotspot, Palm Island, in order to raise site levels at its newest venture, Harbour Village.
The process involves dredging sand from the adjacent navigable shipping channel and pumping it to the 30-acre site in order to raise general site levels by roughly two metres.
Similarly, in the United Arab Emirates, a palm tree shaped, man-made island of luxury mansions was created using rocks and sand dredged from the bottom of the Persian Gulf.
The reclamation work is costing around £5m.
Gary Winder, from White Young Green, consultant engineers engaged by Redrow, says: "In the UK, when navigationally dredged sand is not simply disposed of back out at sea, it is often recovered for sale to the construction industry, or used for the restoration and replenishment of beaches and coastal protection works.
"Overseas, however, the technique is more widely applied and in the most ambitious projects is applied to reclaim coastal land from the sea.
"The reclamation of a brownfield development site in the UK for residential use, comprising the import of dredged sands, is quite unusual and I'm not aware of any other such schemes in the UK."