This is the proposed new hotel for the Fleetwood pier site which could become the subject of a planning war.
Lease holders for the site, Simmo Developments, believe the smaller plan will satisfy previous objections to a hotel.
A proposal turned down 12 months ago had 40 bedrooms but the new scheme has only 18 rooms and is only two storeys in height.
The previous plan was rejected as being “alien and incongruous” and “overbearing” for nearby properties and also for being likely to cause parking problems.
But a statement from the developers says: “The revised proposal now responds well in terms of height, scale and mass, with the overall architectural language responding positively to the immediate context.”
They also point out highways authority Lancashire County Council had no objection to the previous plan and the new one is much smaller.
There had been some complaints over the art-deco styling of the previous scheme, but the designers have stuck to their guns and produced a building of a similar shape.
They have also incorporated additional glass to give a more open look.
A key part of the proposal is for a new headland to the seaward side of the hotel with steps from the Esplanade to allow public access.
The plan submission added: “The innovative use of lighting will create a vibrant promenade element during the evening.”
Fleetwood Civic Society will hold a meeting before giving a full response to the plans.
Chairman Margaret Daniels said: “There are still issues of parking – everything needs to be studied carefully.”
Campaigner Iain Johnstone, who fought the last scheme, added: “I am concerned this will effectively be a continuation of the sea wall and we have to consider the threat of flooding. It isn’t the location for a building like that.”
Clive Grunshaw, leader of the opposition Labour group, added: “The new application is more modest than proposed previously but that does not necessarily make it acceptable.
“The site is still owned by Wyre, on behalf of the residents of Fleetwood, so people should be consulted.”