Mixed views on Blackpool's renamed Viagra Hotel

When a hotelier decided to change the name of his hotel from the Vidella Hotel to the Viagra Hotel, it got councillors stirring.

Town hall officials branded the Dickson Road hotel “inappropriate” for a family resort.

And while Blackpool Council was looking into enforcement action, landlord Neil Marshall could also be in hot water for using a brand name without permission.

But he said: “You have got to stand out in a town full of hotels and guesthouses.

“The Vidella had a bad name so we changed the name. People know we are a fun place. We are a budget hotel and if they don’t like what we are they can go elsewhere.”

Claire Smith, president of hotel organisation Stay Blackpool, said: “As a publicity stunt, good on him - but going forward...you may be potentially putting off good quality guests.

“My only concern is you’re going to get some real weirdos that are going to not take it in the context that it’s meant.”

Here’s your views

The place is a disgrace and should be closed down. It’s places like this that gives Blackpool the name it has, when if the council looked after the area like it should, it could be so much better

Blackpool Guest House

Thought Blackpool was trying to work on becoming more sophisticated to encourage people who don’t see it as a desirable place to holiday?

Sue Carter

I think it’s funny. If you’re there for a stag or hen or just party weekend fair dos. But I wouldn’t want to live next door with a motto like that!

Casee Leigh

It’s about as tacky as it gets, but there’s no such thing as bad publicity

Mark Mason

As someone with a sense of humour I find this unnecessary - not the actual name but the tag line. Just tacky

Paula Holifield

Why are the council allowing this ??? Sooo tacky

Wendy Miller

Drove past the other day thought I was seeing things....obviously not

Pat Jarman

Another embarrassing Blackpool legacy

Gary Jones

So the renaming worked. They’ve certainly got the publicity without having to pay for it

Diane Thompson

Makes a mockery of hard working hoteliers

Leah Pettinger

I think it’ll be a total flop

Lesley Traynor

Political correctness going mad again. get a sense of humour

Normal Powell

I would sooner have a hotel with a daft name rather than an empty building left to rot

Jason Redshaw

Brilliant. Least they’re honest. Nobody’s staying here for a romantic or sophisticated weekend away

Asa Widdup

Very classy

Debbie Sewell

Complete joke, doesn’t help improve the reputation of our fab town

Gary Phillips

I think it is the laughing stock of Blackpool - what a joke. Rename it please

Sharon Wild

I’m certain it will be a fine, up-standing institution

Muckraker

I asked the nurse why they gave my grandad a shot of whiskey and a viagra every night and she said the whiskey was to help him sleep and the viagra to stop him rolling out of bed.

Curmudgeon

What a time to be alive!

Josh Farrer