Medic is first in country to get dementia label

Audiologist Emma Haouche
Audiologist Emma Haouche

A Blackpool ear doctor has become one of the first in the country to become a ‘Dementia Friend’ as part of a company’s training pledge.

Emma Haouche, who carries out home visits to customers of hearing aid firm Amplifon, was given the title after attending the workshop – and said she now wants to push herself even further.

We see many people with dementia or those struggling with the symptoms, and it’s great to have the confidence to go and see them and communicate with them in a way they are comfortable with

The audiologist, who diagnoses and treats ear problems, said: “We see many people with dementia or those struggling with the symptoms, and it’s great to have the confidence to go and see them and communicate with them in a way they are comfortable with.

“To be given the awareness as a company is fantastic for everybody and I would like to become a Dementia Champion in the future.”

Jane Ross, district manager at Amplifon, added: “Growing research shows there may be links between dementia and hearing loss, so it’s important to us to make sure we give every customer the best experience.

“The Dementia Friends session gives staff more confidence when dealing with people who are showing signs of dementia. It also gives the customer reassurance that we are knowledgeable about what we do, and the way we go about our business.”

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