A Fleetwood ice cream seller has shown his community spirit is more than wafer thin by doing his bit for road safety.
Maurice Murray is supporting a poster campaign launched by the writer of a children’s book, Chris Copner from South Wales.
Chris’ book, Pinky & Friends: The Big Meltdown, is a fun tale cleverly designed to teach children road safety, without them actually knowing it.
The characters are a fleet of ice cream vans who live in Sprinkletown and the book is available in major book stores.
Maurice, who runs three vans through his Niceone Ices business, has been displaying the “stop, look, listen” poster, featuring the character Pinky, on all his vans.
He has even taken the posters and copies of the books around to his local primary school, Larkholme, to get the safety message across. He is to approach other schools too.
Maurice, 51, of Wentworth Avenue, Fleetwood, said: “Chris is a fellow mobile ice cream seller like me.
“As soon as I heard about the book I was interested in a buying a box full.
“This book is a great idea –it’s like Thomas the Tank Engine but the difference is, it’s helping with road safety.
“Safety of kids is a major issue in our industry – too many motorists fly past and I always have to remind the children to watch the road. So I’m more than happy to help. I’m donating books free to school libraries, as well as the posters.”
Chris, who plans a series of Pinky books, has also sent copies of the posters to ice cream mobilers all over the UK.
The author said: “Fleetwood should be proud of having someone like Maurice, who is really community-minded.”
Meanwhile, Maurice has been shortlisted for the Ice Cream Alliance Mobiler of the Year award, in Harrogate on February 20, where he will give a presentation.
His business will be up against some of the biggest firms in the country as he bids for the prize.
Maurice, whose other two vans are operated by his sons Anthony and Daniel. added: “We’re hoping to bring the title back to Fleetwood.”