More than 700 athletes and 100 children are heading to Fleetwood seafront this Sunday for the annual triathlon event.
And organisers say the spectacle, now in its fifth year, has broken records as it goes from strength to strength.
The huge sporting occasion, named the 2012 Wyre Tourism Event of the Year, is now up to 715 entries with well over 150 children.
The triathlon, a continuous challenge involving a swim, bike and run, is organised by Tim Armit.
He brought the competition to Fleetwood in 2008 from St Annes after the public swimming pool in the South Fylde town shut down.
At the time Mr Armit praised Wyre Council for helping him bring the event to Fleetwood and since then it has gone from strength to strength.
He said: “Fleetwood gets better and better each year and this is our biggest event yet.
“As it’s an end of season race, a lot of people enter and as its ideal for first timers, those who train through the summer all come and have a go. It is fantastic to see record numbers of children involved and we are delighted Fleetwood keeps having us back each year.”
The adult event begins at 8am with a 400m swim in the YMCA pool, followed by a 12 mile bike ride from the pool to Rossall Hospital and back - twice. The final discipline is a 5km run along the prom. Children’s event follow until 2pm.
The event takes place in the town’s Warren ward, and ward councillor Marge Anderton said: “This is a fantastic event for Fleetwood and is a very positive thing for the town. I hope the organisers just get the right weather this Sunday.”
Roads will be closed from the North Euston Hotel to Rossall Hospital with no traffic on them from 8am until 1.30pm.
Marshals are still needed for the event. Anyone able to spare an hour or two can contact Tim on 07748 283662 to volunteer.