A new road safety campaign focusing on roads in Fleetwood, Poulton, Cleveleys and Over Wyre has been launched by Lancashire Police.
Operation Bramble will run throughout this month, with the aim of reducing the number of casualties on roads.
It comes after a rise in the number of collisions involving vulnerable road users, such as cyclists, motorcyclists and pedestrians.
Sgt Nigel Ralphson, of the Road Policing Unit, said: “Most collisions have been caused by road users not giving the road their full attention.
“Furthermore, it should be said it is no one group’s fault.
“Everyone, whether they are on foot, two wheels or four, has to play their part to ensure we can reduce the number of people killed or seriously injured on our roads”.
“In particular, I would strongly encourage the region’s motorists, particularly motorcyclists, to take advantage of the variety of courses offered by Lancashire County Council.
“Many of them are free, and will do a great deal to help you be safer on our roads.”
Increased enforcement will take place on roads such as the A588 between Hambleton and Lancaster – where collisions have occurred due to drivers taking corners too quickly – as well as the A586 between Garstang and Poulton, the A587 between Cleveleys and Fleetwood and the B5268 between Poulton and Fleetwood.