Traders claim flooded drains outside their shops are putting people off coming in to Cleveleys.
Jeff Portman, of Fleetwood Produce, on Victoria Road West, says the issue with water spilling out on to the street has lasted for months and Lancashire County Council is failing to act.
The businessman claims the issue, which has stemmed from blocked drains, is affecting trade as the issue rumbles on.
Mr Portman said: “It’s an absolute joke and after 10 minutes of rain you can’t get on the path.
“It’s been particularly bad over the last 12 months but the drainage issue has been going on for a while.
“I’ve been ringing the council morning and night for the last two weeks and when they sent an engineer out he said he could do nothing about it.
“I can’t get anything done about it.”
The build up of water is said to put a barrier between the road and the shops and potential customers often decide against sloshing through the water to go shopping.
Mr Portman added: “A gully wagon was sent out last Monday to clean it out but they said it was a waste of time and it would soon be back to normal.
“People are avoiding Cleveleys and we are suffering like hell because of it. You can’t walk on the pavements and can’t get into the shops on the left hand side of the street.”
A spokesman for Mickey’s Bedding Store, on Victoria Road West, added: “This has been going on for as long as I can remember.
“It’s a nightmare because we are on the corner and when a car comes round the water is splashed over on to people.
“The water lies there after a small amount of rain and it’s like the council never come to clean it out.
“If people are being splashed with water they will start avoiding this part of town if it’s not dealt with.”
‘We will do a full repair’, promises council boss
Sim Lane-Dixon, Lancashire County Council highways manager for Wyre, said the authority had investigated the problems.
He said: “We recently received a report of a problem with drainage on Victoria Road West and have carried out an investigation.
“We’ll carry out work in the next few days to provide a temporary solution to allow the water to drain away, and revisit the site in the coming weeks to do a full repair.”