The struggles of small businesses in recent years have been well documented but when facing economic hardship they make cutbacks.
But they also subconsciously stop selling. Savings are made by making cutbacks, which is understandable when money is not coming in.
But in my view, when companies decide to review and cutback on their marketing and advertising strategies, it is economic suicide to cutback on the only people capable of generating revenue for their company.
It is financially tough on the Fylde coast but despite what the economic status is, the world does not stop turning and people still need products and services.
So I feel I must share with you a positive success story that began at the height of the economic downturn.
Earlier this week, I again attended the quarterly business network meeting called “Wyred Up”.
This networking initiative was championed by the late Charles Yost of Wyre Council and Jane Littlewood from Rabbit Patch Design.
Its success and durability has been due to not only the management and support of Wyre Council, but mainly because of the attendance of local businesses, who descend upon the Wyred Up events in large numbers.
The people I meet at this and other networking events all share the same ethos of building relationships and selling themselves.
It does not matter whether business is generated directly at any business networking events across the Fylde Coast.
What matters is that you are building up trust and relationships with other businesses who could help you by referring you to friends and acquaintances.