Businesses on the Fylde will have to chance to join a new referrals and networking group being set up at the end of this month.
The Business Networking International group will launch for Poulton and the surrounding areas at the Singleton Lodge House Hotel, Lodge Lane, Poulton on January 29.
It aims to bring business owners together to help them find new work and share expertise.
Nicola Taylor, area director consultant for BNI, said: “Our sole aim is to help local business people make money by significantly increasing the amount of business they get by word of mouth.
“We have 13 groups in the Lancashire Region but nothing between Blackpool and Broughton on the M55 corridor, where we have been asked to set up a group. I have been involved in setting up seven of the groups in our region and its a really successful model.
“We have a Blackpool BNI chapter which meets at the De Vere on Thursday mornings with 21 members and the Preston group has 43 members, but now we have been asked to set one up on the Fylde.
“The meeting room we have got for Singleton Lodge can accommodate 40 people, so we are hoping that businesses will come a long to see what we have to offer.”
She said the group put out feelers via their internet pages and were inundated with replies.
“It is great that people are so keen. Anything that helps to generate business for the area can only be a good thing.
“The groups we work with are built on good old-fashioned ‘word of mouth’ marketing principles and open to local businesses who are looking for more business locally, nationally and internationally which is achievable by a member-only extra net to 56 countries and over 156,000 members.”
She said the group will follow the BNI format of having one member for each sector so that there is no conflict when it comes to referrals.
“My husband’s business, Signature Design & Build, is built entirely on referrals so it is a good way of increasing business. The meeting format is that each member gets to do a quick presentation of up to 60 seconds and we have a rotational 10 minute presentation to allow them to give more details to the other members.
“It is all about relationships. Members get to know each other and become happy to refer them to their business contacts.”