A community leader has called for her colleagues to be “more aspirational” when they secure jobs for Wyre.
Speaking at Wyre’s cabinet meeting, Coun Penny Martin claims too many people are resorting to leaving the area to find ambitious jobs.
The Cleveleys Park ward councillor says she does not have a problem with the jobs brought to Wyre by pubs and retailers, however she wants the council to secure contracts with companies which offer more of a career path to youngsters.
She said: “I would like to see more about the kind of jobs we want to see created because I have sat here time after time, and heard about job creation in pubs, the retail sector and care homes, but it worries me that younger people are moving away from the area.
“I would like to see us be a bit more aspirational in terms of the jobs that are maybe highly skilled and have a better career path because I don’t see that here.”
Coun Martin made her comments in response to Wyre’s Local Growth Plan for the next three years.
The plan’s key proposals include providing a supportive business environment, supporting the visitor economy and strengthen the relationship between employers and skills providers.
But Coun Gordon McCann, Wyre economy portfolio holder, responded by saying the authority is doing everything possible to provide quality jobs.
“What we are trying to do is improve the job offers and sort of businesses that come to Wyre,” he said.
“We will always try to get out there and attract the right sort of jobs across the borough that appeal to every section of the community.
“We are doing our best to attract the more high-skilled jobs. It’s not easy but we will be out there doing our best.”
Wyre Council is currently working with Blackpool Build Up, an arm of Blackpool and The Fylde College, to ensure youngsters receive the right training for potential jobs.
Coun Peter Gibson, leader of Wyre Council, said he hopes plans to create an employment area on the former DWP Norcross site will bring a higher proportion of lucrative jobs.
He said: “With superfast broadband coming to Lancashire, that will be helpful in keeping people in this area rather than them going away for work.
“The Norcross planning application also offers three hectares of an employment area as well.”