Name game goes on at Blackpool's controversial 'Viagra' Hotel'
Neil Marshall caused consternation when he re-branded his Dickson Road property as the Viagra Hotel earlier this year – complete with the slogan ‘keeping you up all night’.
He refused to budge when Blackpool Council hinted he could be handed an Asbo if he didn’t change the signs at the former Vidella Hotel.
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Hide AdNeil did, crossing out the V and replacing it with an N to become the Niagra hotel.
But now, faced with the prospect of legal action from drug giant Pfeizer which owns the Viagra brand, the hotelier has taken the decision to start again.
He said: “The company that owns the Viagra brand wrote to me and said I had 28 days to change it.
“I’m up for a fight but I know that’s one I’m not going to win.
“Pfeizer is too big, it’s a global brand.
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Hide Ad“They issued a notice and I had to comply, I can’t afford not to.”
But Neil’s branding battle, which has put him at loggerheads with Blackpool Council certainly isn’t over.
He said: “We’ll come up with a new name, another daft one.
“I’ve not thought of one yet. How about readers of The Gazette come up with one?.
“I’ll carry on because the publicity has been amazing.
“I’ve had TV shows from here and even in America want to speak to me.
“It’s been crazy, it’s been brilliant for us.”